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parthenon_mock_case.ppt

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parthenon_mock_case.ppt
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Associate Mock Case Interview,Dartmouth College,October 8, 2004,Agenda,Case Preparation Case Assessment Case Execution,Case Preparation Case Question: Fenway Park T-Shirt Vendor,Case Question Assess whether or not a Red Sox t-shirt vending cart operated outside of Boston’s Fenway Park can be a profitable business,Background Facts Fenway Park is home to the Boston Red Sox, a major league baseball team Many vendors operate single-cart businesses (e.g., hotdog carts, ice cream carts, t-shirt carts,etc…) immediately outside ballpark grounds for pre- and post-game sales Average game attendance: 30,000 Average game duration: 5 hours (includes pre- and post-game) 160 games per season: 50% home, 50% away Average ticket price: $40 per person Business intention is to operate a single vendor cart outside of Fenway Park on Yawkey Way, where people come to enjoy the festive pre-game atmosphere,Case Preparation Before You Start…,Take a deep breath and relax Write down your thoughts and other notes (you need to bring pen/pencil and paper!) Identify a framework that will help you structure the problem Think before you talk Start your case with a thought process – explain briefly how you intend to approach the problem Throughout the case ask probing questions and/or state your assumptions Be aware of time constraints and be prepared to summarize your findings Smile ,Case Preparation Thoughts & Notes,Fenway Park – is it profitable to operate a t-shirt cart? What do I know? Attendance 30,000 80 home games per year T-shirts sell for between $10 - $25,Case Assessment How Did I Do?,Case Assessment Wrap-Up,Case Tips Bring a pen/pencil and paper Listen carefully to case details and general interview questions Respond in a thoughtful and structured manner (take your time!) Remember that your thought-process is usually more telling than your answer PRACTICE, PRACTICE, PRACTICE!!General Interview Tips Be on-time and dressed appropriately Know your resume and academic/work experience backgrou
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