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企业战略的层次.ppt

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企业战略的层次.ppt
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STRATEGIC MANAGEMENT: CAPSTONE CONCEPTS AND PRACTICE 公司战略管理,Wei Wei (Ph.D.) & Beiqing Yao (Ph.D.) HSBC School of Business Peking University,Our expectations for this class,Understand basic terms of Strategic Management, which will serve as the “mutual language” in business communicationsRelate textbook concepts to real business practiceUnderstand why companies make certain decisions Develop your own opinions and suggestions with solid reasons,Transportationwaterway Production Technologylow level of technology CommunicationsPublic mail/postal service FinanceNo big banks, no developed banking system GovernmentPublic investment,Evolution of global business environment and the infrastructure (before 1840),Transportationrailroad growth Production Technologymass production, machine equipment Communicationstelephone Financedevelopment of security market and investment banks, accounting system Governmentmore involved in regulation: law, insurance, work safety,Evolution of global business environment and the infrastructure (before 1910),,,Transportationautomobile and air Production Technologycomputer and information technology Communicationsfax, internet data and file transmission Financedeveloped and diversified banking system and service Governmentless regulation, moving toward facilitator,Evolution of global business environment and the infrastructure (today),,,Country Competitiveness Rankings (Population over 20 Million),Country 2002 2003 United States 1 1 Australia 2 3 Canada 3 2 Malaysia 4 6 Germany 5 4 United Kingdom 7 5 France 8 9 Spain 9 8 Thailand 10 10 Japan 11 11 China 12 12 Brazil 13 14 Korea 15 10,Country 2002 2003 Colombia 16 20 Italy 17 14 South Africa 18 16 India 19 19 Brazil 21 15 Philippines 22 18 Romania 23 27 Mexico 24 19 Turkey 25 23 Russia 26 21 Poland 27 22 Indonesia 28 25 Argentina 29 26 Venezuela 30 24,SOURCE: From World Competitiveness Yearbook 2003, IMD, Switzerland. http://www.imd.ch.wcy.esummary, April. Reprinted by permission.,,Any cross city d
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