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宝洁`策划分析.ppt

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宝洁`策划分析.ppt
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Marketing Planning Scheme,,Contents,第 1 页,,,,,,,2.Marketing Planning Purpose,4.P&G Hair Products Marketing Status In Current Chain Market,3.P&G Business Card,1.Abstract,7.P&G current marketing strategy analysis,8.Marketing Strategy Integration and Innovation,6.Competitors Analysis,5.The Internal optimization and intrgration,9.Summary,DEVELOP HISTORY,第 2 页,,,,,,,Growth,Start,Jump,today 1988 1980,1937 1937 1931,1915 1859 1837,Build foreign plant Sales of more than $1 million Establish,300 kinds of brands approximately The first Chinese joint venture To be the biggest multinational company of the United States,Laundry miracle- TideOne hundred anniversaryFounded in special marketing organization,INFORMATION,第 3 页,,In World,In China,,,P&G, an American commodity manufacturer, founded in 1837,headquartered in the United States,which is currently one of the largest commodity corporations in the world, Its global employees nearly reaches 110000,its branches and agencies spreads over more than 80 countries, with 28 global technology centers and over 29,000 patents,and its products are distributed more than 100 countries with 300 kinds of brands approximately.,,,P&G Guangzhou Ltd ,the first Chinese joint venture,was set up in Guangzhou in 1988. PGC has a lot of branches across China,such as in Guangzhou、Beijing、Shanghai、Chengdu、Tianjin and Dongguan with more than six thousand and three hundred employees .What's more,it has invested over 1,000,000,000 dollars in China.,The current marketing conditions of P&G hair products in Chinese market,第 4 页,Analysis on product market influence factors,第 5 页,,,,,,,Consumers’ purchasing behavior,contact,1. consumption motives,2. consumption ability,3. consumer attention factors,4. Consumer buying convenience degree,,,,,The political environment:policy,Consumer group,You have ever used the shampoo of the brand?,SWOT Analysis:,第 7 页,,,The company's tremendous strength Loyal Client Base Numerous brand Good Value For Money,S,W,O,T,,,The violent
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