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3.商务英语写作 第三章.ppt

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3.商务英语写作 第三章.ppt
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高等学校英语拓展系列教程,主 编:胡英坤 车丽娟,外语教学与研究出版社,Chapter 3,Sales-related Inquiries and Replies,商务写作概述,Chapter,3,Contents of this chapter,I. Introduction,II. Sample Analysis,III. Sample Contrast,IV. Patterns and Sentences (additional),Sales-related Inquiries and Replies,Chapter,3,I. Introduction,Sales-related Inquiries and Replies,In international trade, inquiries are usually made by the buyers to get information about the goods to be ordered.,,Chapter,3,I. Introduction,Sales-related Inquiries and Replies,1. the name and descriptions of commodity; 2. quality or specifications; 3. quantity; 4. terms of price (FOB, CFR, CIF, etc.); 5. terms of payment (by L/C, D/P, etc.); 6. time of shipment; 7. packing method; …,Generally a detailed inquiry includes many parts:,,Chapter,3,I. Introduction,1. Sale-related inquiries,Sales-related Inquiries and Replies,2. Replies to sales-related inquiries,Inquiries and replies are among the most common types of business letters:,,Chapter,3,1. Sale-related inquiries,Letters seeking information fall into two broad categories: general inquiries and sales-related inquires.,,,,Sales-related Inquiries and Replies,In this chapter, we only discuss sales-related inquires which are written in regard to products or services purchased/sold or being considered for purchase/sale.,In order to obtain a satisfactory response, the writer of such inquiries should state his/her requests specifically and courteously.,Chapter,3,Begin directly with the objective, indicating a general inquiry about products or services. Include specific requests or questions about the products or services. If a number of questions or requests are involved, list them by numbers, or leave a space between them. End with goodwill words adapted to each particular situation.,The general plan for sales-related inquiries:,1. Sale-related inquiries,Sales-related Inquiries and Replies,,,,,Chapter,3,,The writer’s first objective is to build goodwill. His/Her second objective is to make a sale, if the
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