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新职业英语2-通用版-Unit7.ppt

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新职业英语2-通用版-Unit7.ppt
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,Unit 7,,,,,职业综合英语 2,ENGLISH FOR CAREERS,Unit 7 Marketing,新职业英语,Contents,,,,,,,,,,Warm-up,Task 1,Task 2,Warming-up,Warm-1,Warming-up,Task 1 Look at the following pictures and identify the different sellingmethods.,,person-to-person selling,direct mail selling,online selling,telephone selling,Notes,Warm-1-Notes,Warming-up,Personal selling: 人员推销/个人推销 is a two-way communication between the seller and the buyer usually face-to-face, via the Internet, the phone and the correspondence. Unlike advertising, a personal sales message can be more specifically targeted on individual prospects and easily altered if the desired behavior does not occur. Personal selling, however, is far more costly than advertising and is generally used only when its high expenditure can be justified.,Warm-2,Warming-up,Task 2 New York’s Times Square is one of the most desirable placesfor advertising. Look at the digital & neon billboards shown in photo and state which brands you recognize and give short statements about each of them.,Notes,Warming-up,Because America is on the move, spending more time on the road and less time in the home, its mobile society makes outdoor advertising an important and effective means of getting messages in front of people’s eyes. Since consumers usually get just a fleeting glimpse of a billboard, a business must design the advertisement to be simple and bold. A picture showing the biggest benefit of your product or service along with up to seven words makes the most effective billboard. Additionally, purchasing between six and ten billboards located near each other creates the most effective awareness-building advertising campaign.,Warming-up, Back,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Task 3,Text A-1,Reading A,Payless ShoeSource: Paying Less for Fashion1 When you think of New York’s Fifth Avenue, which retailers come to mind? Tiffany’s? Gucci? Armani? One name that probably doesn’t come to mind is Payless.,翻译,声音,Text A-2,2 Founded in 1956 in K
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